Financial Times - The New Agenda
This is a series of 7 30-second videos developed in conjunction with the Financial Times creative team for The New Agenda campaign.
The campaign centers around capitalism's responsibility in creating a sustainable future.
Taking a cue from the campaign's voice-over I created kinetic typography animations to dynamize and enhance the message. I also created shorter 15-second iterations of the same videos for the social media campaign.
The Financial Times reported a 35% increase in website traffic on its homepage on the launch of the campaign and more than 3.7 million interactions on Twitter.
Project credits
September 2019
Client Financial Times
Creative director Hayley Smith
Animator Sebastien Mesnage
